In SmartPlaces, advertisers are offered a revolutionary approach to marketing that harnesses the power of augmented reality (AR), geolocation, and user engagement. This approach not only enhances the effectiveness of advertising campaigns but also creates a more engaging and rewarding experience for users. Our novel format to the multi-billion-dollar ‘digital-out-of-home’ advertisement market, enables advertisers to precisely target users beyond traditional digital screens and poster ads.

AR and AI holo ads

  • Innovative AR and AI advertising: AR and AI holo ads are advertising formats that bring advertisements to life through augmented reality. These immersive virtual ads can appear in users’ surroundings, offering an interactive and captivating experience.

  • User engagement and rewards: Advertisers and brands can incentivize users through the ‘Connect2Earn’ model to interact with these AR and AI holo items, making them an attractive proposition. Users engaging can earn rewards, increasing ad interaction and ensuring higher engagement rates for advertisers.

Customized marketing campaigns

  • Tailored advertising: Advertisers on SmartPlaces can customize their marketing campaigns in unprecedented ways. By leveraging AR and geolocation, campaigns can be tailored to specific demographics, locations, and user behaviors.

  • Effective reach and relevance: Unlike traditional broad-spectrum advertising, SmartPlaces enables advertisers to target their campaigns more effectively. For instance, a local coffee shop can opt to primarily target coffee drinkers within a specific radius of its location, thereby ensuring that its marketing efforts reach the most relevant audience.

Spatial and temporal advertising

  • Local and time-specific campaigns: Businesses can create location-specific and time-sensitive advertisements. For example, a restaurant can promote lunch specials exclusively during midday hours and to users within walking distance, thereby maximizing the efficiency of their advertising budget.

Benefits to local businesses

  • Cost-effective local marketing: This targeted approach is particularly beneficial for local businesses. It enables them to concentrate their marketing resources on potential customers in their vicinity, rather than expending resources on a broader, less relevant audience.

  • Building local community connections: By focusing on local users, businesses can strengthen their connection to the local community, fostering loyalty and encouraging repeated patronage.

  • Measurable impact: Advanced analytics enable advertisers to measure the impact of their campaigns in real-time, facilitating flexible adjustments and optimization.

Ethical and user-friendly advertising

  • Respecting user preferences: SmartPlaces emphasizes ethical advertising practices, ensuring that ads are non-intrusive and respectful of user preferences and privacy.

  • Enhancing user experience: Advertisements in SmartPlaces are designed to add value to the user’s experience, rather than being a disruption, making them a welcome part of the ecosystem.

The advertising model in SmartPlaces, particularly through the innovative use of AR and AI holo ads, provides a unique and effective platform for businesses to reach their target audience. By integrating AR and AI technology combined with media files, geolocation, user engagement, and data analytics, SmartPlaces equips advertisers with a powerful tool to create ever more impactful marketing campaigns.

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